The age of video is upon us and it’s estimated to be worth $135 billion in 2023. Vlogging, Tik Tok Channels, Instagram Reels, and of course YouTube have all become increasingly popular as of late. We’re living in a visually driven virtual world and video assists are shaping it all.
The digital, virtual spaces such as social media platforms
, have become a go-to for many. It’s a simple way of interacting with the rest of the world without physical interaction. It’s a way of reaching out like never before and 85%
of marketers agree.
What Is Video Marketing?
Using video for marketing means incorporating video techniques into a marketing strategy to promote a brand, product, service, or message. Video marketing
effectively educates your audience and helps increase engagement on social and digital channels.
When it comes to using video for marketing, it is very simple. Your marketing team creates videos that directly or indirectly promote your business and brand, increase sales, raise awareness of your company’s products and services, or engage existing customers. and potential stakeholders. Video marketing is a discipline based on data. That’s why your marketing department needs to interact with customers and monitor various metrics related to it.
Generally, video marketing 2023 is only one part of an overall marketing or advertising strategy. However, it turns out that the role of video marketing is very important today, thanks to the Internet and social networks.
Why Video Content Is Important In 2023
To prove just how powerful video marketing is, let’s look at the trends
of 2023. Let’s start by looking at the number of businesses that use video marketing as part of their marketing arsenal – an impressive 86%! In addition to this, 93% of these markers have stated that video marketing is one of the most important aspects of their marketing strategy.
Further to this, additional research
has found that it’s not only marketers that believe in the power of video marketing, but consumers are looking out for it too. 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service. They’re also more likely to share videos when compared to other forms of content. Cisco has even reported that by 2023, online traffic will be mostly made up of video content – around 80% of it all.
Benefits of Video Marketing
1. Video increases conversion rates
Video should be considered an investment – according to HubSpot, including video on landing pages can increase conversions by 80%!
Watching compelling presentations and videos can influence buying behavior and turn a visitor into a lead (or a way to convert into a customer!), instead of just reading the same message.
Conveying the right impression through video is a powerful marketing tool! In addition, they can serve as tutorials or in-app testimonials, depending on the aspect you are looking for.
We are all inundated with emails and getting people to open your email is a growing challenge.
Simply using “video” in your subject line can increase open rates and decrease sign-up rates. Video in an email leads to a 200-300% increase in click-through rates which is impressive.
But in most cases, you can’t deny that it’s easier to watch a video than to sit down and read a text, right? This is especially effective if you are showing how to use your product or expressing something that you cannot get through the same effect in writing.
3. Search engines love video
Search engines look for content that engages viewers. There is nothing that draws users into pages longer than a video.
And if you post your videos on YouTube as well as on your website, your visibility, and chances of appearing in search are greatly increased.
4. Video builds trust and credibility
Video is the perfect way to create a personality for your business and brand, allowing you to connect with your audience and earn their trust. 90% of users say that product videos help in the decision-making process.
The more videos you have to educate and inform your customers, the more you will be building on that foundation of trust. And trust translates into sales.
5. Video supports social sharing
Let’s face it: this is the age of the viral video. And 92% of mobile video users share videos with others.
This is your chance to have fun and show what your business is all about. Video marketing is getting bigger, and you’re only limited by your imagination. From creating explainer videos to using Facebook Live, there are plenty of options to choose from. It’s not just for other big brands, everyone should be in the video.
Video Content That Works
When it comes to digital marketing, video marketing is key. But what works? Live videos have become an important way for brands to reach out and connect with potential customers. Additionally, videos should be considered as part of your SEO strategy
If you are looking to show the more personal side of your brand, vlogs, and social media
stories are a fantastic way to go about it. It is worth noting, however, that most consumers watch videos without sound. This means that video content needs to be visually appealing, and while sound matters, it doesn’t need to be the core focus.